Km0
The project is about the creation of a consurtium for "km 0 products" and his promotion.
The "km 0 products" are those products (foodstuffs in this case) which are farmed and sold in the same region, avoiding long distance from the farmer to the consumer, to cut costs and pollution linked to the long distance and to increase local products.
The "km 0 products" are those products (foodstuffs in this case) which are farmed and sold in the same region, avoiding long distance from the farmer to the consumer, to cut costs and pollution linked to the long distance and to increase local products.
To develop the project I started creating a logo for the consortium.
After that, I chose a pay off to complete the brand.
Once chose the brand, I develop all the corporate image, the packaging and the advertising necessary for the promotion of the brand.
After that, I chose a pay off to complete the brand.
Once chose the brand, I develop all the corporate image, the packaging and the advertising necessary for the promotion of the brand.
Sketches
Logo
Logo developing
"avoid useless way eat local"
Corporate Identity
Packaging
Advertising
The idea was to show how the fruit is damaging during the transport.
I studied an advertisng for the billboard along the road, which shown in the first one a beautiful orange, in the second the orange become a bit deflated and in the third the orange is totally rotten, caused by the long distance covered.
